Advertising ethics /

Title:

Advertising ethics /

Author:

Spence, Edward, 1949-

Published:

Upper Saddle River, N.J. : 2005.

Format:

Book

Institution:

Emerson College

Contents:

Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5831 .S64 2004 – Available

• Available Temporarily at Emerson Reserve
  On reserve for IN123 -6: Ethics in Communication (Institute: Cooper)
  On reserve for VM402 -4: Production Ethics & Social Justice (Visual and Media Arts: Cooper)