Blacklight
Full metal branding : how heavy metal can make us better marketers, brand strategists, & entrepreneurs /
- Title:
- Full metal branding : how heavy metal can make us better marketers, brand strategists, & entrepreneurs /
- Author:
- Quintal, Douglas.
- Format:
- Book
- Institution:
- Emerson College
- Contents:
- The full metal branding overview -- Brand DNA, the three questions, and brand essence -- The "it" factor, creating value, and making it bigger than yourself -- Targeting: customer personas, empathy mapping, and the brand mirror -- Brand fans, culture, and community -- Brand personification and aesthetics -- Brand resonance -- Telling your story - selling your experience -- Strategic planning -- The customer journey, communication strategies, and tactics -- Brand extensions -- Metal brands.
- Online access:
- No online access
- Library holdings:
-
Emerson Main Stacks
HF5415.1255 .Q56 2023
–
Available