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MK222 -1: Brands Organizations Strategies (Marketing: Lorusso)

Course:
MK222 -1: Brands Organizations Strategies
Institution:
Emerson College
Instructor:
Lorusso, Kimberly
Department:
Marketing

Items

On reserve at a library:
  1. Crescent pure / by John Quelch and Alisa Zalosh
  2. Strategic brand management / Alexander Chernev.
  3. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan.
  4. Zopa : time for a brand redesign? / Neal Roese and Andrea Meyer.