MK222 -1: Brands Organizations Strategies (Marketing: Lorusso)
MK222 -1: Brands Organizations Strategies
On reserve at a library:
Crescent pure / by John Quelch and Alisa Zalosh
Strategic brand management / Alexander Chernev.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan.
Zopa : time for a brand redesign? / Neal Roese and Andrea Meyer.