MK661 -1: Strategic Planning (Marketing: Mills)

Course:

MK661 -1: Strategic Planning

Institution:

Emerson College

Instructor:

Mills, Walter

Department:

Marketing

Items

On reserve at a library:

1. Advertising account planning : planning and managing an imc campaign / by Larry D. Kelley and Donald W. Jugenheimer.
2. Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeritus, University of Minnesota, John W. Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, London Bu

Available online:

1. Advertising account planning [electronic resource] : planning and managing strategic communications campaigns / Sarah Turnbull, Larry D. Kelley with Donald W. Jugenheimer.
   View Emerson Reserve E-Book
2. Eating the big fish [electronic resource] : how challenger brands can compete against brand leaders / Adam Morgan.
   View Emerson Reserve E-Book
3. Super strategist [electronic resource] : the art and science of modern account planning / Lesley Bielby ; foreword by Douglas Atkin.
   View Emerson Reserve E-Book