Blacklight

MK336 -1: Customer Analytics & Insight Market (Marketing: Stuehler)

Course:
MK336 -1: Customer Analytics & Insight Market
Institution:
Emerson College
Instructor:
Stuehler, Amy
Department:
Marketing

Items

On reserve at a library:
  1. Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry.
Available online:
  1. Customer segmentation and clustering using SAS Enterprise Miner [electronic resources] / Randall S. Collica.
    View Emerson Reserve eBook
  2. Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry.
    View Emerson Reserve E-Book
  3. Managing customer experience and relationships [electronic resource] : a strategic framework / Don Peppers, Martha Rogers.
    View Emerson Reserve E-Book