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MK336 -1: Customer Analytics & Insight Market (Marketing: Dodoo)

Course:
MK336 -1: Customer Analytics & Insight Market
Institution:
Emerson College
Instructor:
Dodoo, Naa
Department:
Marketing

Items

On reserve at a library:
  1. Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry.
  2. Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.