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HSC35 Healthcare Marketing (HSC (Health Sciences): Madden)

Course:
HSC35 Healthcare Marketing
Institution:
MCPHS Boston
Instructor:
Madden, Stacie
Department:
HSC (Health Sciences)

Items

Available online:
  1. Essentials of health care marketing / Eric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts.
    Full text (MCPHS users only)
  2. Health care marketing : tools and techniques / John L. Fortenberry, Jr.
    Full text (MCPHS users only)