Blacklight

MK601 -2: Markets and Communication (Marketing: Anderson)

Course:
MK601 -2: Markets and Communication
Institution:
Emerson College
Instructor:
Anderson, William G.
Department:
Marketing

Items

On reserve at a library:
  1. Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.
  2. Do good : embracing brand citizenship to fuel both purpose and profit / Anne Bahr Thompson.
  3. Marketing plan handbook / Alexander Chernev.