MK222 -2: Brands Organizations & Strategies (Marketing: Lorusso)

Course:

MK222 -2: Brands Organizations & Strategies

Institution:

Emerson College

Instructor:

Lorusso, Kimberly

Department:

Marketing

Items

On reserve at a library:

1. Crunch / Jeremy B. Dann.
2. Local Lion coffee shop : marketing strategy / Lubna Nafees, Neel Das, and Robert Nelson.
3. Marketing plan handbook / Alexander Chernev.
4. MINI USA : finding a new advertising agency (B) / David Godes.
5. Soweto Gold : building an iconic craft beer brand / Tendai Mhizha, Anthony Wilson-Prangley, and Danie Petzer.