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MK220 -3: Understanding Consumers (Marketing: Youn)

Course:
MK220 -3: Understanding Consumers
Institution:
Emerson College
Instructor:
Youn, Seounmi Han
Department:
Marketing

Items

On reserve at a library:
  1. Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
  2. Culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille.