MK220 -3: Understanding Consumers (Marketing: Youn)
MK220 -3: Understanding Consumers
Youn, Seounmi Han
On reserve at a library:
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
Culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille.