MK121 -2: Marketing Communication (Marketing: Myers)
- MK121 -2: Marketing Communication
- Emerson College
- Myers, Jeffrey
- On reserve at a library:
- Abercrombie & Fitch : is it unethical to be exclusive? / Danae Blanchard.
- All marketers are liars : the underground classic that explains how marketing really works--and why authenticity is the best marketing of all / Seth Godin.
- Charles Schwab & Co., Inc. : the "talk to Chuck" advertising campaign / John A. Quelch, Laura Winig.
- Crunch / Jeremy B. Dann.
- J.C. Penney's "fair and square" pricing strategy / Elie Ofek, Jill Avery.
- M : marketing / Dhruv Grewal, Babson College, Michael Levy, Babson College.
- Marketing myopia / Theodore Levitt.
- Nectar : making loyalty pay / John Deighton.