Googled : the end of the world as we know it /

Title:

Googled : the end of the world as we know it /

Author:

Auletta, Ken.

Published:

New York : 2009.

Format:

Book

Institution:

Emerson College, Wentworth Institute of Technology

Contents:

Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HD9696.8.U64 G6623 2009 – Available

• Available Temporarily at Emerson Reserve
  On reserve for JR310 -2: Business Models of Journalism (Journalism: Dahl)

Wentworth Stacks--Upper Level
338.76102504 .A85 2009 – Available