Understanding media : the extensions of man /

Title:

Understanding media : the extensions of man /

Author:

McLuhan, Marshall, 1911-1980.

Format:

Book

Institution:

Lesley Moriarty, Emerson College, MassArt

Contents:

pt. 1. Medium is the message -- Media hot and cold -- Reversal of the overheated medium -- The gadget lover: narcissus and narcosis -- Hybrid energy: les liaisons dangereuses -- Media as translators -- Challenge and collapse: the nemesis of creativity -- pt. 2. The spoken word: flower of evil? -- The written word: an eye for an ear -- Roads and paper routes -- Number: profile of the crowd -- Clothing: our extended skin -- Housing: new look and new outlook -- Money: the poor man's credit card -- Clocks: the scent of time -- The print: how to dig it -- Comics: mad vesibule to TV -- The printed word: architect of nationalism -- Wheel, bicycle, and airplane -- The photograph: the brothel-without-walls -- Press: government by news leak -- Motorcar: the mechanical bride -- Ads: Keeping upset with the Joneses -- Games: the extensions of man -- Telegraph: the social hormone -- The typewriter: into the age of the iron whim -- The telephone: sounding brass or tinkling symbol? -- The phonograph: the toy that shrank the national chest -- Movies: the reel world -- Radio: the tribal drum -- Television: the timid giant -- Weapons: War of the icons -- Automation: learning a living.

Online access:

No online access

Library holdings:

Emerson Main Stacks
P90 .M26 – Available

• Available Temporarily at Emerson Reserve
  On reserve for IN135 -1: Ways of Seeing (Institute: Jucan)
  On reserve for IN135 -2: Ways of Seeing (Institute: Romeo)
  On reserve for IN135 -3: Ways of Seeing (Institute: Mcneely)
  On reserve for IN135 -4: Ways of Seeing (Institute: Fulton)

Lesley-Moriarty Library Stacks
P90 .M26 1964 – Available

MassArt Main
P90 .M26 1964 – Available