Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Title:

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Author:

Kim, W. Chan.

Published:

Boston, Mass. : c2005.

Format:

Book

Institution:

Emerson College, Emmanuel College, MassArt, New England Conservatory

Contents:

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5415.153 .K53 2005 – Available

Emmanuel Main Stacks
HF5415.153 .K53 2005 – Available

MassArt Main
HF5415.153 .K53 2005 – Available

• Available Temporarily at MassArt Reserves
  On reserve for MDES 604-01: Financial Managerial Acct. (Master of Design: Hartmann)

New England Conservatory Spaulding Library
HF5415.153.K56 B58 2005 – Available