Public relations : strategies and tactics /

Title:

Public relations : strategies and tactics /

Author:

Wilcox, Dennis L.

Format:

Book

Institution:

Emerson College

Contents:

Role. What is public relations? ; The evolution of public relations ; Ethics and professionalism ; Public relations departments and firms -- Process. Research ; Program planning ; Communication ; Evaluation -- Strategy. Public opinion and persuasion ; Conflict management: dealing with issues, risks, and crises ; Reaching diverse audiences ; Public relations and the law -- Tactics. The internet and social media ; Preparing materials for mass media ; Radio and television ; Meetings and events -- Application. Corporations ; Entertainment, sports, and tourism ; Politics and government ; Global public relations ; Nonprofit, health, and education.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HM1221 .W55 2015 – Available

• Available Temporarily at Emerson Reserve
  On reserve for CC648 -1: Public Relations (Communication Studies: Mecuri)