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Mass communication : living in a media world /

Title:
Mass communication : living in a media world /
Author:
Hanson, Ralph E.
Format:
Book
Institution:
Emerson College
Contents:
Living in a media world : an introduction to mass communication -- Mass communication effects : how society and media interact -- The media business : consolidation, globalization, and the long tail -- Books : the birth of the mass media -- News business : reflection of a democratic society -- Audio : music and talk across media -- Movies : mass producing entertainment -- Television and video : broadcast and beyond -- Online and mobile media -- Social media and video games : becoming part of the story -- Global media : communication around the world -- Advertising : selling a message -- Public relations : interactions, relationships, and the news -- Media law : free speech and fairness -- Media ethics : truthfulness, fairness, and standards of decency.

Online access:
No online access
Library holdings:
Emerson Main Stacks
P90 .H314 2022Available