The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /

Title:

The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /

Author:

Scott, David Meerman, author.

Format:

Book

Institution:

Emerson College

Contents:

Introduction -- The old world of sales and service -- The new rules of sales and service -- Your story -- Integrating marketing and sales with buyer personas -- The sales cycle is now the buying cycle -- Agile, real-time social sales -- The new service imperative -- Agile, real-time social service -- The social you -- Your social company.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5438.25 .S347 2016 – Available

• Available Temporarily at Emerson Reserve
  On reserve for MK344 -0: Sales Distribution Service Relations (Marketing: Dockser)