Applied crisis communication and crisis management : cases and exercises /

Title:

Applied crisis communication and crisis management : cases and exercises /

Author:

Coombs, W. Timothy.

Format:

Book

Institution:

Emerson College

Contents:

A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H & M to detox the garment industry -- Index -- About the author.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HD49 .C6625 2014 – Available

• Available Temporarily at Emerson Reserve
  On reserve for CC356 -1: Crisis Communication (Communication Studies: Eagan)