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Understanding pharma : the professional's guide to how pharmaceutical and biotech companies really work /

Title:
Understanding pharma : the professional's guide to how pharmaceutical and biotech companies really work /
Author:
Campbell, John J., author.
Format:
Book
Institution:
MCPHS Boston
Contents:
Introduction to the industry -- What is a drug? -- Pharma and biotech customers -- Discovery -- Drug development -- Medical affairs -- Business development -- Marketing and brand management -- Sales -- Managed markets -- Manufacturing operations -- Trade and distribution.
Online access:
No online access
Library holdings:
MCPHS Circulation - Boston Campus
HD9665.5 .C36 2018 – Available