All marketers are liars : the underground classic that explains how marketing really works--and why authenticity is the best marketing of all /

Title:

All marketers are liars : the underground classic that explains how marketing really works--and why authenticity is the best marketing of all /

Author:

Godin, Seth, author.

Format:

Book

Institution:

Emerson College

Contents:

Highlights -- Got marketing? -- Step 1. Their worldview and frames got there before you did -- Step 2. People notice only the new and then make a guess -- Step 3. First impressions start the story -- Step 4. Great marketers tell stories we believe -- Examples : stories framed around worldviews -- Important aside : fibs and frauds -- Step 5. Marketers with authenticity thrive -- Competing in the lying world -- Remarkable? : the cow has not left the building -- Bonus pt. 1. Master storytellers and those who are still trying -- Bonus pt. 2. Advanced riffs.

Online access:

No online access

Library holdings:

Emerson Reserve
HF5415 .G5767 2012 – Available

• Available
  On reserve for MK121 -2: Marketing Communication (Marketing: Myers)