Planning, implementing, and evaluating health promotion programs : a primer /

Title:

Planning, implementing, and evaluating health promotion programs : a primer /

Author:

McKenzie, James F., 1948- author.

Format:

Book

Institution:

MCPHS Boston, MCPHS Worcester

Contents:

Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.

Online access:

No online access

Library holdings:

MCPHS Circulation - Boston Campus
RA427.8 .M39 2017 – Available

• Available Temporarily at MCPHS Reserve Desk - Boston Campus
  On reserve for PBH760 Pgm Design Research Ev (PBH (Public Health): Levy)
  On reserve for PBH760 Pgm Design Research Ev (PBH (Public Health): Johnson)

MCPHS Circulation - Worcester Campus
RA427.8 .M39 2017 – Available

• Available Temporarily at MCPHS Circulation Desk - Worcester Campus
  On reserve for Public Health Courses (PBH (Public Health): (none))