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Planning, implementing, and evaluating health promotion programs : a primer /

Title:
Planning, implementing, and evaluating health promotion programs : a primer /
Author:
McKenzie, James F., 1948- author.
Format:
Book
Institution:
MCPHS Boston
Contents:
Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.

Online access:
No online access
Library holdings:
MCPHS Circulation - Boston Campus
RA427.8 .M39 2017Available