The Marketing plan handbook /

Title:

The Marketing plan handbook /

Author:

Chernev, Alexander, author.

Format:

Book

Institution:

Emerson College

Contents:

Part 1. The marketing plan. The marketing plan as a business document -- The framework for marketing planning -- Writing a marketing plan -- Part 2. Sample marketing plans. Sample marketing plan: Align technology (A) -- Sample marketing plan: Align technology (B) -- Sample marketing plan: DeWalt Industrial Tool Company -- Part 3. Marketing plan toolbox. Appendix A. Marketing plan template -- Appendix B. Writing a positioning statement -- Appendix C. Developing a communication plan -- Appendix D. Developing meaningful exhibits -- Appendix E. Performance metrics and analyses -- Appendix F. Relevant frameworks -- Appendix G. Essential marketing concepts.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5413.13 .C497 2018 – Available

• Available Temporarily at Emerson Reserve
  On reserve for MK222 -1: Brands Organizations & Strategies (Marketing: Lorusso)
  On reserve for MK222 -2: Brands Organizations and Strategies (Marketing: Topper)
  On reserve for MK222 -3: Brands Organizations & Strategies (Marketing: Lorusso)