Principles of marketing /

Title:

Principles of marketing /

Author:

Kotler, Philip, author.

Format:

Book

Institution:

Emerson College

Contents:

Part 1. Defining marketing and the marketing process -- Part 2. Understanding the marketplace and consumer value -- Part 3. Designing a customer value -- driven strategy and mix -- Part 4. Extending marketing.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5415 .K636 2018 – Available

• Available Temporarily at Emerson Reserve
  On reserve for MK121 -1: Marketing Communication (Marketing: Lowrie)