Blacklight

Mass communication : living in a media world /

Title:
Mass communication : living in a media world /
Author:
Hanson, Ralph E., author.
Format:
Book
Institution:
Emerson College
Contents:
Part 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail. -- Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society. -- Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; Online media: the internet, social media, and video games. -- Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news. -- Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.

Online access:
No online access
Library holdings:
Emerson Main Stacks
P90 .H314 2017Available