Clean edge razor : splitting hairs in product positioning /

Title:

Clean edge razor : splitting hairs in product positioning /

Author:

Quelch, John A.

Format:

Book

Institution:

Emerson College

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5415.1255 .Q45 2011 – Available

• Available Temporarily at Emerson Reserve
  On reserve for MK222 -2: Brands Organizations and Strategies (Marketing: Topper)
  On reserve for MK222 -1: Brands Organizations & Strategies (Marketing: Lorusso)
  On reserve for MK222 -3: Brands Organizations & Strategies (Marketing: Lorusso)