The attention merchants : the epic scramble to get inside our heads /

Title:

The attention merchants : the epic scramble to get inside our heads /

Author:

Wu, Tim, author.

Format:

Book

Institution:

Emerson College, Wentworth Institute of Technology

Contents:

Introduction: Here's the deal -- Part I: Masters of blazing modernities. The first attention merchants -- The alchemist -- For king and country -- Demand engineering, scientific advertising, and what women want -- A long lucky run -- Not with a bang but with a whimper -- Part II: The conquest of time and space. The invention of prime time -- The prince -- Total attention control, or the madness of crowds -- Peak attention, american style -- Prelude to an attentional revolt -- The great refusal -- Coda to an attentional revolution -- Part III: The third screen. Email and the power of the check-in -- Invaders -- Aol pulls 'em in -- Part IV: The importance of being famous. Establishment of the celebrity-industrial complex -- The oprah model -- The panopticon -- Part V: Won't be fooled again. The kingdom of content: this is how you do it -- Here comes everyone -- The rise of clickbait -- The place to be -- The importance of being microfamous -- The fourth screen and the mirror of narcissus -- The web hits bottom -- A retreat and a revolt -- Who's boss here? -- Epilogue: the temenos.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5811 .W82 2016 – Available

• Available Temporarily at Emerson Reserve
  On reserve for IN374 -2: In the News (Institute: Jucan)

Wentworth Stacks--Upper Level
659.1 .W88 2016 – Available