Preparing effective business plans : an entrepreneurial approach /

Title:

Preparing effective business plans : an entrepreneurial approach /

Author:

Barringer, Bruce R.

Format:

Book

Institution:

Emerson College

Contents:

Starting the process -- Why plan? -- What to do before the business plan is written -- Developing and screening business ideas -- Feasibility analysis -- Preparing a business plan -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the business plan -- Presenting the plan with confidence -- Name index -- Subject index.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HD30.28 .B36837 2015 – Available

• Available Temporarily at Emerson Reserve
  On reserve for PB694 -1: Anatomy of Text Editing (Writing, Literature, and Publishing: Lombardo)