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Arts management : uniting arts and audiences in the 21st century /

Title:
Arts management : uniting arts and audiences in the 21st century /
Author:
Rosewall, Ellen.
Format:
Book
Institution:
Emerson College
Contents:
Preface -- Introduction -- 1. What is Arts Management? -- Defining the arts -- Defining culture -- Defining arts management -- Organizing the arts through history -- The arts in America -- The arts in contemporary society -- 2. Management in the arts organization -- Management today -- The four functions of management -- Historical development of management: 1776-1920 -- Historical development of management: 1920-2000 -- Management and the arts organization -- Leadership vs. management -- 3. Organizational Structure -- Philosophy of organizational structure -- For-profit business (aka the "private sector") -- Government (aka the "public sector") -- Not-for-profit business (aka the "philanthropic sector") -- Alternative structures -- Choosing a structure -- Forming an arts not-for-profit -- 4. Planning for organizational success -- Why plan? -- Why not plan? -- Types of plans -- Mission, vision and values -- Assessing the organization: situational analysis -- Creating the plan: goals, objectives and strategies -- Managing the planning process -- 5. Governance and the Board of Directors -- Governance vs. management -- The not-for-profit board of directors -- Types of boards -- Fiduciary duty -- Governing responsibilities of the board of directors -- The role of the board in fund-raising -- Committees of the board -- The relationship of board and staff -- Recruiting board members -- 6. Human resources in the arts organization -- The not-for-profit workforce -- Which types of staff should be hired? -- The Organizational Chart -- Personnel management -- Volunteers in the arts organization -- 7. Program Planning and Evaluation -- Mission-based program planning -- Functions of arts organizations -- Artistic considerations in planning -- Audience and community considerations -- Defining success -- Determining feasibility -- Evaluating programs -- 8. Financial Management in the arts organization -- Financial distinctions of not-for-profit businesses -- Financial management terms and concepts -- Financial management systems -- Chart of accounts -- Types of financial statements -- 9. Planning for Financial Management -- Indicators of financial health -- Internal controls -- The financial management cycle -- Budgeting -- Planning and accounting for contributed income -- Fund accounting -- Planning and accounting for earned income -- Auxiliary business ventures -- Asset management -- 10. Fundraising Basics -- What is fundraising? -- The fundraising mentality -- Preparation for successful fundraising -- Who supports the arts? -- Government's role in arts support -- 11. Fundraising nuts and bolts -- Donor relations and fundraising ethics -- Prospect research -- The annual campaign -- Writing successful fundraising letters -- Successful grant writing -- Soliciting corporate sponsorship -- 12. Education and the arts -- Defining basic terms -- The arts and human development -- Arts education in the school setting -- Education in the arts organization -- 13. Marketing and Audience Development -- Challenges of marketing the arts -- The marketing mindset -- Understanding arts audiences -- Has technology hurt arts attendance? -- How consumer behavior affects marketing -- Marketing trends and practices -- The impact of social media -- Audience development -- Marketing planning -- Marketing research -- 14. Marketing Techniques -- Target marketing -- Positioning -- Communicating the message -- The Marketing Mix -- The first p: Product -- The second p: Place -- The third p: Price -- The fourth p: Promotion -- Public Relations -- Advertising -- Sales Promotion -- 15. Community Engagement -- What is community engagement? -- Challenges of community engagement -- Community arts development -- Social and civic benefits of arts and culture -- Arts in the economy -- Public art -- 16. Advocating for the arts -- Government and the arts -- Arts in the United States -- Advocacy -- Making the case for the arts -- Getting started in legislative advocacy -- Developing effective messages.
Online access:
No online access
Library holdings:
Emerson Main Stacks
NX760 .R67 2014 – Available