The first mile : a launch manual for getting great ideas into the market /

Title:

The first mile : a launch manual for getting great ideas into the market /

Author:

Anthony, Scott D., author.

Format:

Book

Institution:

Emerson College, Wentworth Institute of Technology

Contents:

Prologue: The promise and perils of innovation's first mile -- The first mile problem -- I. The first mile toolkit -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- II. Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5415.153 .A566 2014 – Available

• Available Temporarily at Emerson Reserve
  On reserve for MB472 -1: Entrepreneurship I (Business: Reeb)

Wentworth Stacks--Upper Level
658.575 .A58 2014 – Available