A fine line : how design strategies are shaping the future of business /

Title:

A fine line : how design strategies are shaping the future of business /

Author:

Esslinger, Hartmut, 1944-

Published:

San Francisco, CA : c2009.

Format:

Book

Institution:

MassArt, Emmanuel College

Contents:

Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories.

Online access:

No online access

Library holdings:

Emmanuel Mulvaney Leadership
TS171 .E85 2009 – Available

• Available Temporarily at Emmanuel Display
  On reserve for zLibrary - First Floor Book Displays (zLibrary Displays: zLibrary)

MassArt Main
TS171 .E85 2009 – Available