Music marketing : press, promotion, distribution, and retail /

Title:

Music marketing : press, promotion, distribution, and retail /

Author:

King, Mike (Writer on music marketing)

Published:

Boston, Mass. : Milwaukee, Wis. : ©2009.

Format:

Book

Institution:

Emerson College

Contents:

Pt 1. Setting the stage, merchandising, digital and physical retail and distribution, and online marketing. Creating a marketing plan that works -- Making money through merchandise sales -- How to sell your music online : digital retailers and distributors -- Traditional brick-and-mortar distributors -- Marketing to traditional retail -- Online, mobile, and video marketing -- pt. 2 Advertising considerations, marketing to press and radio, and making the most of your national tour. Advertising -- Publicity -- Radio promotion -- Making the most of a tour -- pt. 3. Putting it all together. Timing is everything!

Online access:

No online access

Library holdings:

Emerson Main Stacks
ML3790 .K464 2009 – Available

• Available Temporarily at Emerson Reserve
  On reserve for MB371 -0: Marketing Music in Digital Age (Business: Bonner-Desravines)