Event marketing : how to successfully promote events, festivals, conventions, and expositions /

Title:

Event marketing : how to successfully promote events, festivals, conventions, and expositions /

Author:

Preston, Chris, 1961-

Published:

Hoboken, NJ : c2012.

Format:

Book

Institution:

Emerson College

Contents:

What is an event and what is event marketing? -- The evolution of event marketing -- The theory and practice of event marketing -- Sponsorship and cause-related event marketing -- E-event marketing -- Entertainment and festival event marketing -- Corporate event marketing -- Association, convention, and exhibition event marketing -- Social event marketing -- Future forces and trends in event marketing -- Event marketing case studies.

Online access:

No online access

Library holdings:

Emerson Main Stacks
GT3405 .P74 2012 – Available

• Available
• c. 2 Available Temporarily at Emerson Reserve
  On reserve for EC203 -1: Principles of Economics (Economics: Ali)