Logo design love : a guide to creating iconic brand identities /

Title:

Logo design love : a guide to creating iconic brand identities /

Author:

Airey, David.

Published:

Berkeley, CA : c2010.

Format:

Book

Institution:

Wentworth Institute of Technology, MassArt

Contents:

IMPORTANCE OF BRAND IDENTITY -- No escape! -- It's the stories we tell -- Elements of iconic design -- THE PROCESS OF DESIGN -- Laying the groundwork -- Skirting the hazards of a redesign -- Pricing design -- From pencil to PDF -- The art of conversation -- KEEP THE FIRES BURNING -- Staying motivated -- Your questions answered -- 25 practical logo design tips

Online access:

No online access

Library holdings:

MassArt Main
NC1002.L63 A38 2010 – Available

• Available Temporarily at MassArt Reserves
  On reserve for CDGD 340-01: Graphic Design II (Communication Design: Zelman)

Wentworth Stacks--Upper Level
741.6 .A47 2010 – Available