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Essentials of health care marketing /

Title:
Essentials of health care marketing /
Author:
Berkowitz, Eric N.
Published:
Sudbury, MA : c2011.
Format:
Book
Institution:
MCPHS Boston, Emerson College
Contents:
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
Online access:
No online access
Library holdings:
Emerson Main Stacks
RA410.56 .B46 2011 – Available
MCPHS Circulation - Boston Campus
RA410.56 .B46 2011 – Available