Media/impact : an introduction to mass media /

Title:

Media/impact : an introduction to mass media /

Author:

Biagi, Shirley.

Published:

Australia ; Boston : c2012.

Format:

Book

Institution:

Emerson College, Wentworth Institute of Technology

Contents:

PART ONE: The mass media industries: -- 1. Mass media and everyday life -- 2. Books: rearranging the page -- 3. Newspapers: expanding delivery -- 4. Magazines: targeting the audience -- 5. Recordings: demanding choices -- 6. Radio: riding the wave -- 7. Movies: picturing the future -- 8. Television: changing channels -- 9. Digital media: widening the web -- PART TWO: Selling the message: -- 10. Advertising: motivating customers -- 11. Public relations: promoting ideas -- PART THREE: Changing messages: 12. News and information: getting personal -- 13. Society, culture and politics: shaping the issues -- 14. Law and regulation: rewriting the rules -- 15. Ethics: placing responsibility -- 16. Global media: discovering new markets.

Online access:

No online access

Library holdings:

Emerson Main Stacks
P90 .B489 2012 – Available

Wentworth Circulation Desk
302.23 .B53 2012 – Available

• Available
  On reserve for PERM PERMANENT RESERVE (Library: Librarians)