The design of business : why design thinking is the next competitive advantage /

Title:

The design of business : why design thinking is the next competitive advantage /

Author:

Martin, Roger L.

Published:

Boston, Mass. : c2009.

Format:

Book

Institution:

MassArt, Wentworth Institute of Technology, Emmanuel College

Contents:

The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.

Online access:

No online access

Library holdings:

Emmanuel Main Stacks
HD53 .M3644 2009 – Available

Emmanuel Mulvaney Leadership
HD53 .M364 2009 – Available

• Available Temporarily at Emmanuel Display
  On reserve for zLibrary - First Floor Book Displays (zLibrary Displays: zLibrary)

MassArt Main
HD53 .M3644 2009 – Available

Wentworth Stacks--Upper Level
658.4063 .M27 2009 – Available