Charles Schwab & Co., Inc. : the "talk to Chuck" advertising campaign /

Title:

Charles Schwab & Co., Inc. : the "talk to Chuck" advertising campaign /

Author:

Quelch, John A.

Published:

Boston, MA : Harvard Business School Publishing, 2008.

Format:

Book

Institution:

Emerson College

Online access:

No online access

Library holdings:

Emerson Main Stacks
HF5827 .Q84 2008 – Available

• Available
• Available Temporarily at Emerson Reserve
  On reserve for MK121 -2: Marketing Communication (Marketing: Myers)