Publishing for profit : successful bottom-line management for book publishers /

Title:

Publishing for profit : successful bottom-line management for book publishers /

Author:

Woll, Thomas, 1948-

Format:

Book

Institution:

Emerson College

Contents:

C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales-- and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns.

Online access:

No online access

Library holdings:

Emerson Main Stacks
Z471 .W58 2010 – Available

• Available Temporarily at Emerson Reserve
  On reserve for PB683 -1:Book Publishing Essentials (Writing, Literature, and Publishing: Weaver)